London, ON — Freeing yourself from a tobacco addiction can be a huge challenge. While many smokers seek support and help from local Health Units or the Smokers Helpline, the Middlesex-London Health Unit and many of its partners are concerned about a recent product marketed as a smoking cessation aid. With National Non-Smoking Week and its “Truth in Advertising” theme continuing through Saturday, the Health Unit is joining others in raising awareness about the deceptive tactics used by tobacco and e-cigarette makers.
“We want those struggling with a tobacco addiction to have the best chance at a successful quit attempt, and that’s with information, support and encouragement, not an e-cigarette. These products are being promoted as safe and effective ways to quit, when in fact there’s no proof they are either,” says Linda Stobo, Tobacco Control Manager with the Middlesex-London Health Unit. “The fact they look like, and are used like, real cigarettes is a huge concern. We know that the more youth are exposed to tobacco use and smoking behaviour, even with products that mimic cigarettes, the more likely they are to start smoking themselves.”
Health units across Ontario are concerned with the increased availability of electronic cigarette products and the strategies manufacturers use to promote them. The products are designed to resemble cigarettes, and are regularly being rebranded and modified to appeal to more users. Among the e-cigarette marketing tactics causing concern for health officials are colourful packaging, flavouring, alternative design and appearance, adjustable smoke volume and voltage, making the products rechargeable and/or disposable, longer battery life, and lower prices. In addition, displays and ads are quickly becoming more engaging and sophisticated.
The products can be found at grocery stores, gas stations, convenience stores, flea markets and pharmacies, in addition to being widely available online. Accessories and “e-liquid” containing nicotine can also be purchased on the Internet. Health Unit Tobacco Enforcement Officers have noted that about 65% of tobacco retailers in Middlesex-London are currently selling e-cigarettes. The Health Unit also receives calls from schools, workplaces, restaurants and healthcare providers concerned about the growing use of the products. Of added concern is that elementary and high school students have also been seen using them.
The Health Unit encourages tobacco and e-cigarette users to quit. The agency has free tobacco cessation workshops February 20th from 9:30 a.m. to 12:00 p.m. and February 25th from 5:30 to 8:00 p.m., where smokers can access free nicotine replacement therapy and counselling supports. Call 519-663-5317, extension 2675 for details.
Media Contact:
Dan Flaherty, Communications Manager, Middlesex-London Health Unit, 663-5317 ext.2469
Spokesperson:
Linda Stobo, Tobacco Control Manager, Middlesex-London Health Unit