Add Your Colour

Two-spirit, lesbian, gay, bisexual, transgender, queer or questioning, intersex and asexual youth face taunts, jeers and insults daily. We need to stand up, speak out and show support to one another. Show you care. Add your colour. Watch and share our series of Add Your Colour videos, which demonstrate the damaging effects of taunts, jeers and insults.

Add Your Colour Posters

About the Campaign

Add Your Colour is a multimedia campaign developed by a small but mighty group of Two-Spirit, Lesbian, Gay, Bisexual, Transgender, Queer or Questioning, Intersex, Asexual (2SLGBTQIA+) youth and allies who call themselves “Youth Encouraging Acceptance (YEA)”. The campaign was developed for the purpose of exploring issues facing 2SLGBTQIA+ youth in our community.

A common concern identified by YEA is the persistent experience of homophobia, biphobia and transphobia by this group. As a result, YEA recognized the need to raise awareness of homophobia, biphobia, and transphobia in the youth community, and encourage everyone to stand up, and speak out, and show support to one another. A well-recognized symbol in the 2SLGBTQIA+ community is the rainbow flag; building on the idea of the multitude of colours in the rainbow, YEA want to encourage everyone to add their colour and support the 2SLGBTQIA+ youth, allies, and community as a whole.

The YEA group decided to tackle the issue of homophonia, biphobia, and transphobia through and awareness-raising campaign called “Add Your Colour”. The first step in the campaign was the development of two powerful videos which highlight the detrimental impact that homophobic, biphobic, or transphobic statements can have on individuals. The campaign then kicked off on May 17, 2013 to help celebrate the International Day Against Homophobia; the YEA group hosted and event at the Covent Garden Market and launched the 2 awareness-raising videos they created. The next phase of this campaign is to distribute posters and other campaign materials throughout London and Middlesex County. YEA will be launching this phase of the campaign in conjunction with the Pride London weekend (July 26-28 2013), and will continue to run the campaign into September 2013. The Add Your Colour campaign will direct people to the Middlesex-London Health Unit website for information and resources aimed at supporting 2SLGBTQIA+ individuals and their allies.

Look for the Add Your Colour posters in some of the London Transit buses and our giant Add Your Colour bus wrap! YEA will also be present at the Pride London Weekend with a display, games and prizes. YEA would like to encourage you to come out and support our 2SLGBTQIA+ community and Add Your Colour!